Mark Squire

Owner, Good Earth Natural & Organic Foods

Mark has been an owner and manager of Good Earth Natural Foods in Fairfax California for the last 36 years. Good Earth has been a leader in promoting and marketing organically grown foods for much of this time and has been a model for many other stores in the US. Prior to his involvement with retailing, Mark managed his family’s farm in North Carolina and transitioned it to organics.

As a member of California Certified Organic Farmers Board of Directors from 1983 to 1988, representing CCOF’s North Coast Chapter (Sonoma & Marin), he helped to write some of the original organic certification standards still in use nationally. Mark was on the board and then on staff with the Organic Crop Improvement Association for six years starting in 1988. OCIA was at that time the largest certifier of organic foods worldwide and Mark oversaw international certification staff training and operations for both farm and manufacturing.

He is one of the original proponents and authors of Measure B, the Marin County initiative that prohibited the outdoor cultivation of Genetically Modified Organisms (GMOs), which passed by 61% of the popular vote in 2004.