Verification provides third party validation of Peace Cereal’s long-standing commitment to using only non-GMO ingredients
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EUGENE, OR (March 21, 2012) – Peace Cereal®, a leading all natural cereal brand in the U.S., received certification from the Non-GMO Project’s Product Verification Program. All 15 boxed cereals were verified to be compliant with the Project’s rigorous standards in February 2012. The Non-GMO Project is a non-profit collaboration of manufacturers, retailers, distributors, farmers, seed companies and consumers dedicated to the shared mission of ensuring the sustained availability of non-GMO food and products.
GMOs (or “genetically modified organisms”) are organisms that have been created through the gene-splicing techniques of biotechnology.
“We are excited that our full line of Peace Cereal brand boxed cereals is now verified by such a well-respected organization as the Non-GMO Project,” said Rob Goluba, director of marketing for Peace Cereal. “This verification and the addition of the Non-GMO Project Verification mark on each Peace Cereal carton provide a recognizable and trusted tool for consumers to ensure they are getting the integrity and quality of ingredients that they expect. It is truly the exclamation point on the Peace of Mind in Every Bite! tagline that we put on every Peace Cereal carton.”
The Non-GMO Project’s Product Verification Program is the nation’s first system designed to test whether a product has met defined standards for the absence of GMOs, providing third party verification that the best practices of GMO avoidance are in use. These standards include strict and comprehensive traceability, segregation and testing requirements.
Peace Cereal will place the Non-GMO Project’s verification seal on its packaging and anticipates consumers will see the new packaging on shelves this summer.
To learn more about Peace Cereal, visit www.peacecereal.com or join us at Facebook.com/peacecereal or Twitter.com/peacecereal.
ABOUT PEACE CEREAL
Peace Cereal has been a pioneer in premium cereals since it was introduced in 1997. Peace Cereal only uses all natural ingredients that are grown and made without GMOs. Continuing the rich history of giving, the Peace Cereal Giving Back program makes a contribution to a non-profit cause for every Peace Cereal product sold. Each quarter one designated organization will receive 100% of the proceeds of the Peace Giving Back Program generated from Peace Cereal sales during that quarter. For more information, visit www.peacecereal.com.
ABOUT THE NON-GMO PROJECT
The Non-GMO Project, launched in 2007, is a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. More information can be found at dev.nongmoproject.org and at www.facebook.com/nongmoprojectwhere over 63,000 people follow daily news and updates from the Project.