Following participation in the Guelph Organic Conference outside Toronto several weeks ago, Project Executive Director Megan Westgate returned to Toronto this past weekend to speak on two panels at the Canadian Organic Growers Conference. The event, titled “Your Food, Your Choice: Grounds for Change” drew 350 attendees from a dynamic backgrounds, including lots of consumers eager to make a positive impact on their food supply.
Toronto-based retailer The Big Carrot co-sponsored the conference and is also a founding member of the Non-GMO Project. As the Project has evolved over the last few years, The Big Carrot, a worker-owned cooperative, has helped the Project maintain a North America-wide focus, and the retailer was instrumental in bringing Westgate to Toronto for this conference.
Although the “Non-GMO Project Verified” seal will be slower to launch in Canada due to different labeling regulations, the Project is working with The Big Carrot and other retailers to promote verified products in-store, using tools like the Non-GMO Project Shopping Guide, which was distributed widely at last weekend’s event, and received enthusiastically by attendees.