June 10, 2013: Live Better Brands, LLC. received official verification from the Non-GMO Project in May 2012 for its entire line of Way Better Snacks® sprouted tortilla chips: Simply Sunny Multi Grain, Simply Sweeet Potato, Simply Beyond Black Bean, Simply So Sweet Chili, Simply Unbeatable Blues and No Salt Naked Blues.
“We are proud that our product line has met the high standard required to become Non-GMO Verified. Way Better Snacks® believes that changes can be made, even if it’s just one person or company at a time,” stated Jim Breen, President and Founder of Live Better Brands, LLC. and Way Better Snacks®.
The company shares the concerns surrounding GMOs, their relationship to food allergies, and the unknown health implications of introducing GMO ingredients into our food supply. When Breen launched the Way Better Snacks product line he wanted to promote a ‘back to the basics’ approach with food and believed that keeping ingredients simple and uncompromised was important.
Way Better Snacks® incorporated sprouted–or germinated–grains, seeds and beans for a more nutritious snack food alternative. The product line has received an enthusiast reception in the food industry because of its high-quality sprouted ingredients and Non-GMO Project verification, and Way Better Snacks® is now sold at over 10,000 retailers across the U.S. and Canada.
In addition to being Non-GMO Project Verified, the product line is also Certified Gluten Free, Certified 100% Whole Grain, Certified Kosher, Low Sodium and does not contain any artificial ingredients.
About the Non-GMO Project: The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Find out more at dev.nongmoproject.org.
About Live Better Brands, LLC:
A pioneer in the natural food industry, Live Better Brands produces all-natural snacks under the Way Better Snacks brand. We are guided by a simple premise: to make products that people can feel good about eating again and sharing with others. This is done by sourcing high quality ingredients and germinating (sprouting) as many of them as possible. Today, Way Better Snacks are available at fine retailers throughout Canada and the United States. For more information about our products and the many benefits of sprouting, visit: www.GoWayBetter.com
For more information about our products and the many benefits of sprouting, visit http://www.gowaybetter.com or contact Melissa Zierden at Kohnstamm Communications: 651-789-1274 / Melissa@kohnstamm.com