Continuing its leadership in supplement transparency, Country Life® announced its first Non-GMO Project Verified products. The new non-GMO Biotin supplements will be featured at Natural Products Expo East, held Sept. 16-19 in Baltimore, Md.
“Our vision is to help you treat yourself well, whether you follow a gluten-free, vegetarian, vegan, kosher, organic or non-GMO diet,” said Wendy Lucas, GM, chief sales and marketing officer at Country Life. “These new Non-GMO Project Verified Biotin supplements demonstrate our dedication to helping you make informed choices, so that you can live a healthy, happy, active life.”
The new Non-GMO Project Verified Biotin products will come in 500 mcg and 1 mg tablet format, and will arrive on shelf in fall 2015. Biotin is a water-soluble B vitamin that supports the formation of keratin – a building block for skin, hair and nails – and supports energy metabolism.* Country Life’s Biotin products are also certified gluten-free.
With a 40-year heritage in the natural health industry, Country Life has long been an advocate of transparency and third-party verifications, and boasts more than 500 products bearing certifications. This includes approximately 400 certified vegetarian, more than 240 certified vegan, 10+ certified USDA organic and more than 150 certified kosher products.
Nearly all of Country Life’s products are manufactured at its wholly owned NSF-GMP compliant manufacturing facility in Hauppauge, N.Y. The facility is also the first by a supplement brand to be certified gluten-free by the Gluten-Free Certification Organization (GFCO), meaning all Country Life manufactured products are certified gluten-free.
The process of reviewing and verifying these Biotin products with the Non-GMO Project was about 18 months, and Country Life has a plethora of other supplements in the pipeline, awaiting verification.
Exhibiting at Expo East booth #5826, Country Life will also showcase its wide offering of glutenfree and non-GMO supplements such as BioChem® 100% Whey Sugar-Free Protein Coconut, Organic Folate and Papaya Digestive Support.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
About Country Life®
A pioneer in the natural health industry since 1971, Country Life® guarantees consistent products of the highest quality to help support your healthy lifestyle. The company’s Pledge of Integrity means that every product provided comes with a guarantee of high quality and purity in every bottle. Country Life® brands include: Country Life Vitamins, BioChem® and Realfood Organics®. Country Life’s NSF-GMP compliant, USDA organic certified manufacturing facility is based in Hauppauge, NY. For more information, visit CountryLifeVitamins.com, and follow Country Life on Facebook and on Twitter at @CountryLifeVita.
About Non-GMO Project
The Non-GMO Project is a nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. Find out more at dev.nongmoproject.org.
Media Contact: Kohnstamm Communications for Country Life Vitamins
Rachel Jones-Pittier, Rachel@kohnstamm.com / 651-789-1269
Kaila Przymus, Kaila@kohnstamm.com / 651-789-1266